Graduating from the Royal College of Art in Menswear, having previously studied at the University of Brighton, London-born and Brighton based designer Bennet Loveday has always been interested in the idea that bodies aren't made equal, rather those differences should be celebrated and aims to always develop fits that flatter beyond the standard size bracket.
His brand is built on an avid interest in workwear and denim. Working with reclaimed and British produced fabrics, there is also an aim to slow fashion down.
As well as creating his own menswear pieces, Bennet has previously held roles within the Fashion and Textiles Department of Brighton University as well as costume credits including Call the Midwife and London West End ballet shows.
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